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Twenty years ago today, Apple launched the iconic "Think Different" ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience "you always had to be a little different to buy an Apple computer.".
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The Genesis of "Think Different". The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan "Think Different" was a direct response to IBM's slogan "Think" and was used in various media formats, including television and print advertisements. The campaign's development involved several.
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The Apple Think Different campaign was written by Steve Jobs and a team of writers from the advertising agency TBWA\Chiat\Day. The slogan "Think Different" was created by Craig Tanimoto, one of the writers on the team. The iconic posters were created by graphic designer Paul Rand.
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Rob Siltanen 23 min. Apple's remarkable rise, coupled with Steve Job's recent death, has prompted quite a few people to reflect on the historical impact of the "Think different" ad campaign and the " To the crazy ones " commercial that launched it. There have been a lot of different accounts of how the work was created, who.
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www.applewebmaster.comApple's Think Different advertising campaign. 1997-2002Full version.
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Apple. Think Different in outer space. On a bus shelter. Littman spends his time chasing the evolution of ideas, working to understand and foster the spread of innovation and ideas, so it seems.
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Apple: Think Different. Available on Philo, Hulu, Sling TV. S1 E3: Apple's products have remade society; the story of how Steve Jobs took the company to new heights and died an icon. Documentary Sep 15, 2022 1 hr 23 min. TV-14.
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Think different. " Think different " is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2] [3] [4] It was used in a television.
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The True History of Apple's 'Think Different' Campaign. Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set.
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The tagline of Apple's 'Think Different' campaign expressed how, under Steve Jobs' leadership, Apple would construct a radically different future from its troubled days in the early 1990s. Apple's 'Think Different' slogan altered our perceptions of campaigns, advertisements, posters, and, of course, computers and technology.
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08: Apple (1997) - Think Different. Craig Tanimoto, TBWA/Chiat/Day. It's easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996. In those pre-iMac, pre-i-anything days, there were widespread predictions that the company would soon disappear. While he waited on the stream of new products that.
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Apple 'think different' ads. The "think different" ad campaign served as a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in more than a decade.
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In 1997, Steve Jobs returned as CEO of Apple. The "Think Different" slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency.
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An Apple ad with a lasting impact. Apple discontinued its "Think Different" ad campaign upon the arrival of the iMac G4 in 2002. However, the ads' impact continues to be felt to this day. It.
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About. "Think different." was an advertising slogan for Apple Inc. created by advertising agency TBWA\Chiat\Day in 1997. It was used as the company's slogan until 2002, when it was replaced.
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The Apple "Think Different" campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by.